A bullish brand for a bearish world.

Standing out on YouTube can be tough, you have to capture your audience’s attention in mere seconds. Coordinate jumped on board to help the formally Aussie Wealth Creation create a fresh brand, pinpoint his positioning and create an engaging opening title sequence for his videos.

After the implementation of the new brand and opening video, we’ve seen Brandon’s channel grow from around 100k to nearly 300k in 9 months!

I was tasked with developing the video in a style that flies in the face of the traditional wealth holders “Old Money”, and showcases Brandon’s fun personality, all while hitting that sweet spot of interesting but not too long to retain audience attention. This balance was difficult to achieve but made simple with “Research Research Research!”

Storyboarding was crucial, to make sure a story was told but in the most succinct way possible.