Asian Physics Olympiad
Logo Reveal

 

The Asian Physics Olympiad, a yearly event which tests the mind and passion of over 200 students from around the world.  This year's event located in the vibrant capital of South Australia, Adelaide from the 5 - 13th of May 2019.  

Hard work and a healthy bit of competition outline the dedication seen from students.  This animation portrays these students struggles and triumphs while coming together in the end to celebrate the reason they are all here.  In parallel, this is how the logo is revealed.

The final deliverables included the logo reveal for social media, the opening and closing ceremony logo reveal and sponsor shout out, and finally a background animation for Powerpoint presentations

Not entropy…

 

The initial concept / rough storyboard was given to me by POYO Studios, to which I adapted into three concepts options.  Each option used the branding and guidelines provided by the client, however telling a different story and portraying a different feeling.

Many different options were tested to give the illusion of movement while creating and releasing tension.  Two possibilities were by using effects and form generators to "wave" the line.   The final chosen option of drawing on each line over a long stage and having the camera follow the movement.   This option allowed for fluid camera transitions and adjustability.
The chosen option sets the stage of many competitors, but ultimately follows the one "hero line" and its journey, which then draws on the location and logo icon.  These lines also needed to hint at their original meaning of forces interacting with each other but never touching.

This animation tested my ability to develop a story from, and give a sense of character to abstract objects and shapes while being exciting and interesting enough to unveil the logo for this significant event.  I learnt to design and animate with future alterations in mind and to keep a clean, organised workflow when the asset count moves above one hundred.

Credit.

Design: Adam Hogan
Animation: Adam Hogan
Agency: POYO Studios & Adam Glen Design
Client: Asian Physics Olympiad / Australian Science Innovations

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